An e-commerce for fresh dog food

Dog Heroes is a startup that sells fresh dog food online. Each customer buys a product tailor-made for their pet. We helped Dog Heroes launch the service in Italy by building their e-commerce website.

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Dog Heroes

2019 – 2020

  • Co-design Workshop
  • UX & UI Design
  • Front-end Dev
  • WordPress
  • WooCommerce

Dog Heroes was founded in 2019 with the aim of helping people to choose the best nutrition for their dog, by offering fresh products with excellent quality ingredients, delivered to their homes.

We met the founders of Dog Heroes when they were starting up their business, and helped them design and develop their e-commerce site.

Co-design Workshop

We started working with the Dog Heroes team by running a Co-design Workshop.

We defined the concept of the solution by mapping its operating requirements through the User Story Mapping technique, an Agile tool that lets us illustrate software functionality from the user experience perspective.

We focused on the project objectives and defined the operational and technical constraints to consider.

Giacomo Alonzi Moze
Pierluigi Consolandi e Marco Laganà

Tech solution

Based on the requirements defined with User Story Mapping, we developed a technological solution based on two main tools: WooCommerce for its solidity as an e-commerce platform, and React for its flexibility in creating highly interactive front-ends.

In-depth article: How we’ve built Dog Heroes using WooCommerce and React.

User Interface Design

We defined the User Experience and designed the User Interface for the e-commerce solution by focusing on the purchase funnel, which consists of a series of interactive steps allowing the customer to obtain a customised product based on their dog’s calorie needs.

Launch and growth

At the end of 2019, the Dog Heroes e-commerce site was launched on the market, initially only with delivery in Milan.

At the beginning of 2020, partly owing to the closure of many stores due to COVID-19, Dog Heroes extended delivery throughout Italy to help people buy food for their pets online during lockdown.

Build an e-commerce website.

We design and develop custom digital products.

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