- Brand
- Co-design Workshop
- UX & UI Design
- Web Dev
Efforce is a blockchain platform created by Apple co-founder Steve Wozniak and other entrepreneurs. We met the Efforce team in the summer of 2023 when they reached out for help with design and development for their new platform.
They shared their vision of helping climate mitigation project developers obtain funds without intermediaries. The problem with middlemen is that climate-related credits are usually subject to inefficiencies and additional costs, reducing the overall impact of the projects. Efforce wanted to change that, allowing everyone to directly fund projects and receive both a social and economic reward when the project is completed.
Efforce chose Moze as its design and development agency.
Shaping the work
The first step in our collaboration was a several-day workshop where our team and Efforce discussed the overall project goals, shared domain-specific knowledge about how things work in climate-related projects, and mapped out the platform features using User Story Mapping and rapid sketches to align on the expected output.
It was an incredible experience of condensed work that, in a short time, provided precious insights and outputs to plan the real design and development work. This intensive workshop laid a solid foundation for our collaboration, ensuring that both teams were aligned and ready to move forward efficiently.
We identified two parallel tracks to focus on: brand identity and platform development. Here’s how we approached each of them.
Designing a new visual identity
The Efforce team wanted the company and its touchpoints to convey a message of a bright future focused on clean energy and sustainability. To achieve this, we designed a new brand identity featuring lighter color schemes, nature-inspired imagery, and bold fonts. This fresh visual approach not only reflects the optimism and innovation at the heart of Efforce’s mission but also resonates with the environmentally conscious values of their target audience. The lighter colors symbolize clarity and openness, the nature-inspired imagery connects the brand to its environmental goals, and the bold fonts convey strength and confidence in their vision for a sustainable future.
Building the Efforce platform
Starting from the shape work we did during our workshop and using the new visual language, we designed the user interface of the Efforce platform that allows people to invest in new climate related projects.
We then took on the responsibility of developing the front-end application. We chose to use Next.js due to its versatility and performance benefits, particularly in server-side rendering, which enhances the user experience by loading pages faster.
Additionally, we integrated the thirdweb web3 SDK. This toolkit streamlined the process of connecting with user wallets and handling blockchain transactions, enabling a smooth interaction for users engaging with the Efforce platform. For the blockchain development, we collaborated with a specialized team from Efforce, leveraging their deep expertise in blockchain technology to ensure the decentralized infrastructure was robust and secure.
Launching the new marketing website
In parallel with the Efforce platform, we designed and developed Efforce’s new marketing website, meticulously crafted to convey the company’s authentic values and commitment to addressing climate issues. This website serves as a digital storefront, showcasing Efforce’s mission, vision, and the tangible impact of its projects on the environment.
The design of the marketing website mirrors the fresh visual identity established for the platform, featuring lighter color schemes, nature-inspired imagery, and bold fonts to create a cohesive and engaging user experience. It highlights the importance of sustainability and clean energy, reinforcing the message that every contribution helps protect the planet.
