Exein
2018-2021
- Brand
- UX & UI Design
- Web Dev
Exein was founded in 2018 by the entrepreneur Gianni Cuozzo, who was twenty-eight at the time and had already achieved a number of successes in the world of cybersecurity. The company was launched to develop a software solution that can protect a hardware’s dedicated firmware from the inside, working like a vaccine.
Just four months after its foundation, Exein received a large funding: the venture capital fund United Ventures invested 2 million euros in Exein’s development of the first open source security framework for IoT and embedded devices.
Exein chose our firm as a partner for the creation of its brand identity, for the design of its User Experience and User Interface, and for the development of its website.
The brand identity
The design of the Exein logo was inspired by motherboard and processor arrays, offering an immediate visual reference to the unique defensive action of Exein’s products, which act on the hardware starting from its most basic elements.
Our friends at Illo animated the logo to increase its originality and bring out the play on matrices.
The colours for Exein are modern and truly techy: Neon Lime, Deep Grey and Pure White.
We chose Replica as the typeface for the titles, and Simple Mono for the blocks of text.
The first website
We released Exein’s first website in 2019. The main purpose of this site was to make the company and its mission known to the tech community at large. We decided to use dark grey as the dominant colour and to combine the main content with some animations in stylistic continuity with the logo.
The second website
A year after the release of the first site, Exein’s products were at a stage of development where they could be marketed. A new website was required: one intended mainly for B2B customers. The purpose of the new site was to provide more in-depth information on the products and the various possibilities for adopting the Exein technology for companies: from the use of open source code to programs involving the development of customised solutions and dedicated support.
We decided to use white as the primary colour for Exein’s B2B communications, and dark grey for the more technical web pages and documents intended for the community of developers.
The third website
In 2021, we designed and developed the third Exein website, which was launched in early 2022.
Almost four years after its foundation, the company has decided to offer its technology to the market through two main products: Cosmo, a tool that automates the analysis and identification of security vulnerabilities within devices, and Pulsar, a tool specifically designed to protect IoT systems at runtime.
Exein asked us to create a website consistent with this more mature phase of its business evolution, in which it was possible to find more in-depth information on the features of its products.
We again worked hand-in-hand with Illo‘s creative team, who made a set of animated illustrations to introduce Cosmo and Pulsar.
Technology
The Exein team’s need to easily manage their online content initially led us to suggest WordPress as the Content Management System on which to base the website.
Since Exein is a company specialised in cybersecurity, it seemed appropriate to investigate possible choices for a higher level of website security than that offered by default by the more commonly-used open source CMS in the world.
For the first two Exein websites, we chose HardyPress – a serverless hosting service for WordPress developed in Italy. HardyPress exploits the full potential of WordPress as a CMS while also greatly increasing the performance and security of a website. It does this by creating a completely static version of the site itself. Users access a static front-end, while the real WordPress remains reachable on a separate domain and is activated only when changes need to be made to the site.
We developed the third website using Next.js, a Node.js-based innovative open source framework for React applications, which allows automatic server-side rendering and export of static web pages. By choosing this new tech stack we delivered to Exein a website consistent with the technologies that they had in the meantime chosen for their company’s software products – achieving the goal of making it easier for their development team to carry out maintenance activities.
«Moze was the perfect partner to transform our corporate vision into a visual identity. Normally, the brand of a development framework focuses less on aesthetics and values, and more on the functional aspects. Moze has helped us create an identity capable of representing not only the Exein product, but also our values and our main goal: to make the world a safer place.»
Gianni Cuozzo
Founder & CEO, Exein