- UX & UI Design
MyFoody was founded in 2015 to minimise food waste – a phenomenon which involves a third of the world food worldwide, mostly due to inefficiencies in the supply chain. In 2016 Francesco Giberti and his team launched the first release of the app, which allow people to buy nearly-expiring products at a lower price. MyFoody has been chosen among the top-35 european projects for Social Innovation and has been awarded by Apple as one of the best products in the App Store.
In 2019 Moze joins forces with MyFoody to rethink the new iOS and Android apps as well as a new brand identity.
A new brand identity
Moze and MyFoody redesigned the company visual identity, with the goal of conveying the essential values of the brand with regard to fighting food waste – on a mission “for the love of food”.
«Moze is an experienced, skilled and creative team. We worked together using the Design sprint on our new app – focussing on business goals and solving real problems for our users.»
Marta ArnaudoUX Designer, MyFoody
Experience design and a new User Interface
We redesigned the app User Interface. The new UX – designed with the help of MyFoody designer Marta Arnaudo – gives people access to new kind of features focused both on finding products, as well as educating against food waste with receipts and articles.
«We were looking for a partner to create a new innovating product – delivering a great User Experience and conveying our core values to combat food waste. I’m really happy of the work done together; we were able to create a relationship of trust and friendship that is going to last.»
Francesco GibertiCEO, MyFoody