- Brand
- UX & UI Design
- Web Dev
PerceptoLab is an Italian InsurTech startup, with a team of data scientists experienced in machine learning, computer vision and predictive modelling. Their mission is clear: to make artificial intelligence a powerful ally for the insurance industry, offering solutions that simplify complex processes such as claims management and risk assessment.
Making the invisible understandable
The heart of the design work was transforming a complex technology into a clear and accessible narrative. PerceptoLab develops bespoke predictive solutions based on AI and machine learning: algorithms that work behind the scenes but have a direct impact on the insurance business.
We have constructed a visual identity that does not flaunt complexity, but translates it into simple, essential, credible language. The logo reflects the scientific rigour of the company, while the visual system, made of modules, patterns and clean compositions, guides the narrative with order and coherence.
The tone of voice is also designed to speak directly: without superfluous technicalities, with the aim of putting the reader at ease. Because even artificial intelligence, if well narrated, can be understood at first glance.
Modern web technology
The site was developed using Next.js for the frontend and Sanity as the headless CMS, ensuring high performance and agile content management. The interface is clean and focused on content, with typography that emphasises key messages. Animations are minimal, designed to support comprehension without distraction. The structure is designed to easily adapt to the evolution of the company and its solutions.
