- Brand
- UX & UI Design
- Web Dev
PerceptoLab is an insurtech startup founded in 2017 by a group of Italian scientists, with the aim of developing and offering large insurance companies innovative solutions based on advanced machine learning, predictive algorithms and proprietary risk management models.
Sphere is the ecosystem that brings together the solutions developed by PerceptoLab: a mobile app for digitising home environments using smartphone cameras, a technology for remotely managing the process of reporting damage to insured assets, a chatbot designed to foster user engagement and other solutions.
After involving us in the design of the UX of the mobile app, PerceptoLab commissioned us to create Sphere’s brand identity and website.
Brand identity
We created the Sphere logo by superimposing a single circle on a pattern of smaller circles, to convey the idea of a product made up of many small parts. This is the philosophy behind Sphere, which aims to propose itself to the insurance world not as a single, ready-to-use solution, but as an ecosystem of tools that can be used to easily develop customised services based on the needs of individual insurance companies and their users.
The main colours of Sphere’s visual identity are red, present in the pictogram, and some shades of green. The secondary palette features some shades of ivory.
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Dark Green
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Medium Green
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Light Green
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Red
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Dark Sand
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Medium Sand
We have chosen Colophon Foundry’s Basis Grotesque as the reference typography family for Sphere. The clean, linear appearance of the main Basis Grotesque Pro font is complemented by the original style of the Basis Grotesque Pro Mono spaced font.
We have involved our friends from Illo to create videos and illustrations that can effectively communicate Sphere’s services and value proposition.
Website
We designed the Sphere website with the aim of presenting the ecosystem of technology services to an audience of mainly insurance company managers. We developed the site as a custom WordPress theme.
Do you want to give your product a unique identity?
Our team looks forward to working with you.
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