- UX & UI Design
- Web Dev
Streetvox, a brand of the advertising agency Vox Media, is a fast-growing company that deals with outdoor communication through billboards, interactive campaigns and special projects. The previous website no longer reflected the positioning achieved by the brand nor was it effective in supporting the new expansion and visibility goals.
Moze was brought in to rethink the Streetvox digital experience, simplifying navigation and making the site a dynamic tool for reporting on international projects, news and campaigns.
A simpler website to navigate, more flexible to manage
The existing website, although consistent with the brand’s visuals, had a UX that was too complex for the target audience. The growth of Streetvox, with new markets and cities covered by its services, made the need for a more streamlined and effective platform obvious.
The objective was twofold:
– to make navigation more intuitive, with a simplified user journey;
– to offer more freedom in content management, beyond classic formats such as billboards, including news, special projects and creative campaigns.
Simplified design, high-impact interactions
We started with the existing brand identity and translated its complexity into a more streamlined user interface for the website. The work focused on simplifying the structure and removing barriers to exploring the site.
We introduced elements of originality in the interactions, such as the location filter expressed in narrative form, avoiding standard controls to offer an experience consistent with the Streetvox identity. Animations, micro-movements and visual interactions were designed to keep the communicative energy of the brand high even in a more essential context.
Modern technology for a fast, stable and scalable site
The new Streetvox site was developed with Next.js, one of the most widely used React frameworks for building modern, high-performance web apps. By supporting features such as hybrid rendering and flexible routing, Next.js allowed us to create a smooth user experience with fast loading and seamless transitions between pages.
The site is hosted on Vercel, the deployment platform designed for sites built with Next.js. Vercel provides automatic builds, instant deployment and global distribution via CDN, ensuring high performance anywhere in the world – an essential advantage for a brand with an international audience like Streetvox.
Maximum flexibility in content management
The CMS chosen is Sanity, configured in a fully customised manner to meet the editorial requirements of the Streetvox team. The content management interface, which is often neglected in digital projects, has been carefully designed down to the last detail to make the insertion of news, projects and activations quick and easy.
The site natively supports several languages, without structure or localisation limits. On the development side, we implemented customised animations and micro-interactions: parallax effect on cards, dynamic cursors, animated transitions between pages.
A site that evolves with the brand
The new Streetvox website conveys the identity of a solid, expanding and experimenting brand. The collaboration resulted in a digital platform that is more intuitive, flexible and consistent with the company’s international ambitions.
Streetvox appreciated the work from both a creative and technical point of view, recognising in the new experience a successful balance of simplicity, excellent design and high-impact interactions.
«We wanted a site that represented the visual energy and urban character of Streetvox. Moze succeeded in transforming our identity into an impactful digital experience that is easy to navigate but impossible to ignore.»
Andrea Lupi
Marketing & Growth Director, Streetvox