It was a slow project, lasting months, in the age of ChatGPT’s hyperspace speed. If you want to know how and why we got here, we need to start with two important premises.
The first is that today the world, at times, seems to have lost its balance: between news headlines, old certainties crumbling, and artificial intelligence that brings great enthusiasm, but also concerns for those who fear experiencing a change they didn’t want to know about.
The second premise is that our old website dated back ten years. Around 2016: those were the times of Design Sprint, startups starting from scratch, and founders often at their first experience in digital. Almost a different Moze and a different world.
The third premise, because we can’t stop at two, is that people are tired of AI Slop or textbook wordplay. They light up instead when they listen to someone who has the courage to share authentic opinions, supported by concrete experience and expressed without too many words.
From these premises comes our rebrand. Our message is simple: to continue creating well-made products and services that solve people’s problems, the tool that truly makes the difference remains the ability to collaborate and co-design between people.
We’re fortunate, because we’re already at work: helping established companies react quickly to structural changes in their business. And helping AI-first startups run fast, inventing models that didn’t exist before, from zero to one.
Hence a contemporary and bold visual identity, looking to the future with confidence, without cynicism but also with a critical spirit.
Our new website, then, wants to be a space that reflects a company different from the one ten years ago, active in a market that has matured in the meantime. A space to better represent the teams we help: companies that see digital as a strategic platform, scaleups in expansion, or startups racing fast toward product market fit.
A website that is also a way to raise the bar. Both from a layout design perspective to host content that over the years has become so rich thanks to our case histories, the Journal, but also the evolution of our services. And from a technological perspective, built entirely by our team with a modern tech stack (Next.js) that we’ve been using for years for our clients, a tool that among other things offers a very fast user experience, as expected.
With our rebrand we want to say that you can embrace change without being dragged along by every trend, but by taking the time to observe, understand, and experiment.
We can’t wait to tell you about the projects we’re working on and to collaborate with those who, like us, see change as an opportunity to build together.
Finally, a thanks to our team, our clients, and all the people with whom we’ve shared valuable conversations. It’s the relationships with those we meet that make this journey something truly worth doing together!
