- UX & UI Design
- Web Dev
Barex Italiana was founded in 1967 in Bologna, Italy. It is distinguished by its constant search for quality and adaptability, achieving great international notoriety over the years. Its prestigious products are displayed at stores and salons around the world.
Driven by the desire to elevate its digital presence to the level of brand quality, Barex Italiana asked Moze to create its new e-commerce website.
Initial Workshop
We initiated the project with a Co-design Workshop, which was useful in understanding Barex Italiana’s needs, goals, and market context. We shared insights, ideas and suggestions with their team and then designed wireframes of the main sections of the new website. Meanwhile, we researched the technological solution best suited to our client’s specific needs.
As a result of the work done at this strategic stage, we produced in-depth documentation on the solution to be implemented and formulated an accurate estimate for development, detailing project time and cost.
The technology choice: Shopify
We chose Shopify because, being a Cloud-based platform, we considered it ideal for a company that is approaching online sales for the first time and wants to avoid incurring excessive complications related to technological infrastructure.
We developed a fully custom Shopify theme so as to have total freedom in designing the website and creating an interface that was original and lived up to the visual identity of the brand.
User Experience & User Interface Design
We designed the graphic interface of the new website aiming to achieve a UX capable of enhancing the quality of Barex Italiana, the company’s history and its continuous commitment to research and product evolution.
«Everyone praises the ease of use of the site we created with Moze. Finally a collaboration experience where promised functionality and real functionality, expectations and results, imagination and reality… coincide. Really great quality work.»
Carlo Baiesi
CEO, Barex Italiana