After setting up internally in Apple in 1997, LocalEyes has specialized in the internationalization of businesses through the training of local staff, collaborative software development, content localization and multilingual call center services.
Some of their major clients include Amazon, IBM, Samsung, Siemens, Unilever, Philips, Renault.
In 2016, LocalEyes reached out to Moze for help in repositioning their brand, in order to align their website and other communication tools with their redefined vision and with their range of services.
The contrast between black and white and clean minimalism has been distinctive traits since the beginning for LocalEyes’ visual identity. To stay consistent with their history, we decided to keep these elements while introducing a chromatic palette to distinguish between the different units of the company: Staffing, Technology, Contents, Outsourcing.
Every detail of the new identity is oriented to transmit the innovative soul of LocalEyes, while also communicating its solid experience in the industry.
We chose to combine Mercury – a traditional and trustworthy font – and Circular – a modern sans-serif.
Even photos must have an international, modern and innovative appeal. Together with the LocalEyes team, we defined stylistic guidelines to be applied to all the images used for the brand communication.
LocalEyes chose to have its own clients as testimonials. We took advantage of this by creating a wide space in the homepage for their quotes, in order to make the company’s value proposition more credible.
«The LocalEyes resource has hit the ground running, and has provided immediate benefits in regards to speed, workflow, quality and cost efficiency for our global communication needs.»
Massimo RappariniFormerly CIO at Viavi, CIO at Logitech
After the new website’s release, LocalEyes started a sales roadshow in Silicon Valley. The company has enjoyed great success thanks to its refreshed communication style.
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