Romulus is an AI agent that handles phone and chat conversations naturally. It listens, replies, qualifies leads, and schedules appointments — all in real time, across multiple channels, 24/7. It’s an ally for sales teams who want to increase conversions without increasing costs. When the Romulus team approached us, the challenge was twofold: to give the brand a recognizable identity and to design a scalable platform capable of supporting a rapidly evolving product.
An identity between history and the future
The name Romulus embodies the project’s ambition: like the first king of Rome, the product aims to expand a sales team’s power, multiplying its strength. Artificial intelligence becomes a legion of digital agents ready to simplify and enhance human work. The result is a brand with a strong, distinctive voice that conveys solidity and innovation as naturally as its agents speak on the phone.
Romulus’s visual identity strikes a balance between classic and modern. We chose a typeface inspired by ancient Rome but with crisp, contemporary lines. The main colors — yellow and red — evoke the Eternal City, reinterpreted through a digital lens.
A system that grows with the product
From identity to product, the transition was seamless. We designed the Romulus design system as a living library of components, tokens, and patterns. Every element — from buttons to conversational modules — is built to be reusable, updatable, and adaptable to new scenarios without compromising consistency or development speed.
An assistant that never sleeps
At the heart of Romulus is an omnichannel conversational platform that unifies calls, WhatsApp, and social chats into a single interface. The AI agents respond like human operators: they listen, qualify leads, and schedule appointments — even when the team is offline.
Every conversation becomes an opportunity: the AI collects information, assesses lead potential, and automatically updates the CRM and sales tools. When a human operator is available again, everything is ready for the next step.
Invisible technology
Behind every conversation lies a complex system — designed to disappear. The interface is clear, information is always accessible, and management is centralized. The goal: to make artificial intelligence feel not like a machine, but like a natural voice that enhances human work.
