- Brand
- UX & UI Design
- Web Dev
Tosti, an Italian family business with a history spanning over fifty years, specialises in the mechanical processing of materials. The company has three production sites where technopolymer, plastic laminate, fibreglass and aluminium are processed using state-of-the-art technology.
For some years now, Tosti’s management has been on a path of digital transformation of the company by strongly innovating production processes, introducing IT security practices and exploring the potential of artificial intelligence within the supply chain.
General Manager Ilaria Tosti chose Moze to renew the company’s visual identity and web presence as well.
A bold identity
Tosti’s new logo depicts a stylised letter T, characterised by sharp lines with acute and obtuse angles that create an ever-changing symbol. These features particularly stand out in the animated version of the logo.
The company name is written in neutral, geometric custom typography, devoid of characteristic details so as not to interfere with the originality of the symbol.
The primary colour of Tosti’s new visual identity is Orange, complemented by Bunker and Iron. The choice of a strong shade is intended to denote the determination of a company that makes decisive choices, at the forefront of its industry.
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Orange
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Bunker
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Iron
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White
The primary typeface is BW Modelica Medium, from the Branding with Type foundry.
Speaking in images
In Tosti’s new communication style, different and complementary visual languages coexist.
Photography is entrusted with the task of narrating the physical reality of the company, its roots in the territory, and the 120 people who make it up.
Photography has the task of narrating the physical reality of the company, how rooted it is in the territory, and the 120 people who make up its soul.
The illustrations and animations, created by our friends at Illo, aim instead to communicate Tosti’s innovative approach and describe the services and products offered by the company.
On the web, with style
The visual identity finds full application within the new website, which we developed as a custom theme for WordPress.
The site presents the company’s history and vision, details its offerings and reasons for uniqueness, and offers users the opportunity to contact Tosti for business inquiries and to apply as new team members.
«For a company that wants to stay at the forefront of digital, a partner like Moze is a guarantee: on design, user experience and web technologies the guys really know their stuff.»
Ilaria Tosti
General Manager, TostiDo you want to renew the visual identity of your brand?
Our designers and developers are looking forward to working with you.
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