A renewed online magazine on Ethical Finance and Sustaining Economy

Valori’s website offers a brand new user experience for its readers becoming a better way to get informed on financial issues.

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  • Branding
  • Design Sprint
  • UX & UI Design
  • Front-end Dev
  • WordPress

Valori is Fondazione Finanza Etica’s newspaper, promoted by Banca Etica and Etica Sgr. Valori wants to inform people on how financial topics impact our quality of life, environment and community.

In 2018 Valori meets Moze to redesign the newspaper to make it more accessible to the younger “digital” generations and optimised for a on-the-go reading experience.

Design Sprint

Using the Design Sprint process, we formed an interdisciplinary team of both Moze and Valori members to design and build a prototype in just five days. We explored multiple alternative design concepts, we created an interactive prototype of the new newspaper website and we tested it against five users.

The insights allowed us to collect valuable insights, both to better understand users’ needs and for assessing the usability of the new website version.

Brand visual identity

We redesigned Valori’s visual brand identity, with the aim of making the editorial hub suitable for the younger public as well as the older readers. We created a new logo, selected an appropriate typeface for long reads and defined the style of photographic content.

Solution development

We developed the new design basing our work on the WordPress CMS, creating a custom theme with features designed according to Valori’s needs. During the course of the development process we paid particular attention to the optimization of the online magazine for engines search (SEO) and for popular social networks (via Open Graph and Twitter Cards).


Thanks to the editorial staff and the redesign of the website, in two months since its launch Valori has more than tripled the number of readers.

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