Discovering user needs with JTBD

Have you ever heard of Jobs-to-be-done? In this guide we will explore the basic steps to understanding this approach and implementing it successfully.

What’s inside:

• Getting to know JTBD: intro to the key concepts of the methodology.
• Job Statements: Formulating jobs using a structured format.
• Job Map: mapping the user’s path in completing a specific goal to identify new opportunities.
• When to use JTBD: using the methodology effectively in every project.

Download our guide