We are a boutique UX/UI agency based in Milan: since 2012 we have designed digital products, B2B software, websites and ecommerce. We work with startups, scaleups and established companies for which digital is strategic.
We work where UX, UI design and development meet: user research, information architecture, prototypes, interfaces, design systems and front-end. The result is a beautiful interface, crafted down to the details, and a product that is easier to understand, easier to use and more solid to grow.
What does a UX agency do?
A UX design agency helps a company design or improve the user experience of a digital product. The work can involve a new product, the redesign of a website or an app, the evolution of an existing platform or the validation of a new direction.
In practice, a UX engagement can include:
- product, data and competitor analysis;
- interviews with stakeholders, customers and users;
- mapping journeys, flows and information architecture;
- wireframes and clickable prototypes;
- UI design and design systems;
- user testing and iterations;
- handoff and collaboration with the development team.
Three ways to work with us
UX work takes different shapes depending on what needs to change. Our engagements almost always fall into one of three paths.
Design for B2B software
For enterprise software, SaaS and vertical business systems: a redesign during a replatforming, or new products and modules, with a design system and component library built together with the team that develops the product.
Custom websites & ecommerce
For companies that treat digital as a strategic channel: we design the website or ecommerce experience starting from goals, content and user journeys, and see it through to launch.
Brand Sprint
For tech companies whose brand no longer lives up to the product: a focused engagement, usually four to six weeks, on positioning, personality and visual direction.
If it is not yet clear where to start, a Co-design Workshop or a Design Sprint lets you define the problem and validate a direction before committing to a larger project.
Why choose Moze as your UX agency
Choosing a UX agency is not just about finding someone to design screens. It means finding a partner who understands the product, the market, the users and the technical constraints.
- Aesthetics and usability together. For us, aesthetics and usability are not a trade-off: we design digital experiences that look good and are simple to use, with visual care that reaches the smallest details. We are chosen by companies with an eye for quality that want a product worthy of the value it offers.
- A boutique, senior team. We are around ten people, selected for their experience. The first contact is with one of the studio partners, and the design work is done by senior designers and developers.
- A recognised method. In 2017, after more than 15 Design Sprints in six months, Google chose us as Design Sprint mentors to promote the methodology in Italy.
- Design and development in the same team. We design realistic interfaces, consistent with the technology and easier to implement.
- Research and strategy before the interface. We start from needs, processes, content and business goals.
- Experience in complex domains. We have worked in enterprise, finance, energy, cybersecurity, AI and edtech.
- Specific expertise in AI, accessibility, enterprise software and startups. We design products that integrate artificial intelligence, and we have collected our method in a practical guide to UX for AI and in AI Act in practice. We turn accessibility requirements into interface decisions, as we explain in European Accessibility Act in practice. We modernise enterprise software through co-design, to which we dedicated a webinar. And with startups we grow brand and product together, from backlog to branding.
Our UX/UI process
1. Understand the problem, the market and the users
Every project starts with a discovery phase. We analyse business goals, technical constraints, audience, content and user behaviour. When useful, we run interviews, workshops, UX audits and analysis of the available data, with tools such as User Research and Jobs To Be Done.
2. Define structure and priorities
Before designing the interface, we bring order to content, features, flows, hierarchies and messages. With co-design workshops and User Story Mapping we turn complexity and ambiguity into a clearer product direction.
3. Design UX, UI and design systems
We turn strategy into wireframes, clickable prototypes and high-fidelity interfaces. We work on navigation, layout, microcopy, states, components, responsive design and visual consistency, because visual design shapes the user experience too.
4. Collaborate on development and launch
Good UX does not end in Figma. We prepare design systems, specifications and components to make implementation easier, and we work closely with the people who build the product, following three principles that help designers and developers work well together. When the project requires it, we also take care of front-end development.
Davide Cevoli Co-founder & Chief Design Officer, Springa
UX/UI projects
A few projects in which research, UX and UI changed the way a product is used. The rest are collected in our projects, and our client feedback tells what it is like to work with us.
Translated — A new UX to attract the best translators
We rethought the web platform through which professional translators apply to work with Translated: from mapping the existing experience with User Story Mapping to the new interface and its front-end development.
lastminute.com — Design Sprint and UX for a travel-tech leader
In 2017 we led the lastminute.com Innovation Team through a Design Sprint to explore new ways of delivering ancillary services. The following year we came back to work directly on the core product.
Edulia — UX redesign and design system for Treccani
Edulia is Treccani’s e-learning platform. Starting from the research carried out by the Edulia team, we rethought the information architecture, the course catalogue and course pages, and created a design system that made a second platform for schools and teachers possible.
Romulus — Brand and UX/UI for an AI agent
Romulus is an AI agent that handles phone calls and chats for sales teams. We gave the brand a recognisable identity and designed a scalable platform able to support a fast-evolving product.
Alessandro Braga Chief Digital Officer, Talent Garden
Who this is for
We work with startups, scaleups, software companies and established organisations for which digital is strategic. We collaborate with founders, product leads, CTOs and marketing teams, and we integrate with in-house development teams when there are any.
We are the right partner when what you need is senior design leadership rather than screens produced in volume: products with complex flows, users or domains, where the visual quality of the interface matters as much as its usability.
How to choose a UX agency
“Web agency” or “digital agency” is often an umbrella term for an agency that covers the web in a broad sense: websites, communication, marketing, development or content. A UX design agency has a more precise specialisation: digital products in which the user experience is a lever of business value.
When you compare agencies, a few questions help you understand who you are dealing with:
- Does it understand your business? Cybersecurity software, a B2B technology platform and an ecommerce raise very different problems. An agency that has already worked in your domain, or on the same type of project, asks the right questions sooner and takes less time to understand users, constraints and language.
- Which skills do you need? Research, UX/UI, design systems, front-end development or a full service from strategy to launch: some agencies stop at design, others focus mainly on execution. Being clear about what stays with your in-house team helps you see which combination you need, and whether the design will take your stack and technical constraints into account.
- Which design approach are you looking for? Some agencies work with service design methods and long research cycles, suited to rethinking complex services from scratch. Others follow a lean approach, made of hypotheses, prototypes and quick checks to reach concrete decisions sooner. Neither is right in absolute terms: what matters is that it fits the stage your product is at.
- What is its collaboration model? Hours of work, a project budget with a defined scope, an ongoing retainer or sprints governed by agile contracts: each model distributes risk, flexibility and cost control differently. A fixed scope works when the project is well defined; sprints work when priorities change as you learn.
- Does it show projects on products similar to yours? Documented projects say more than a portfolio of screens.
- How big should the agency be? A boutique studio of around ten people puts one or two senior designers on each project, with a direct relationship and quick decisions. A large consultancy, with fifty people or more, can dedicate a team of four or five designers to the same project: a sensible choice for long and highly complex programmes, regulated environments or projects spanning many brands.
- Who actually works on the project? It matters whether the people you meet at the start are the same people who do the design.
For transparency, here is where we stand. We are a boutique studio of around ten people, a hybrid team of designers and developers: each project usually has one or two senior designers, with a lean approach based on prototypes and progressive consolidation. For well-defined projects, such as websites and ecommerce, we work with an agreed scope, budget and timeline; for B2B software and evolving products we work in sprints with agile contracts, and we also run ongoing collaborations.
Frequently asked questions about UX agencies and UX/UI projects
How much does it cost to work with a UX agency?
It depends on scope, duration and depth of work. UX/UI projects with Moze usually range between €20,000 and €100,000. We can also start from smaller engagements, such as a discovery phase or a Co-design Workshop, and we run ongoing collaborations with an agreed allocation based on needs.
How long does a UX/UI project take?
We work quickly, following lean principles, rapid prototyping and progressive consolidation. A simple project can take around one month; more complex projects need at least 2–3 months, depending on the number of users, flows, screens, stakeholders and integrations involved.
Where do you start if the scope is not yet clear?
From a short, well-bounded activity: a five-day Design Sprint, a Co-design Workshop or a discovery phase. They help clarify the problem, the priorities and the direction before defining a larger project.
Do you run UX audits and user testing?
Yes. On an existing product a UX audit is often the starting point, and user testing is part of validating prototypes when the project calls for it.
Do you also work on B2B and SaaS products?
Yes, it is an important part of our work: enterprise platforms, SaaS and vertical business systems, where clarity, usability and information architecture are essential. We cover it in detail on the Design for B2B software page.
Do you only do design, or development too?
Both, in different ways depending on the project. For websites and ecommerce we also take care of development, all the way to launch. For B2B software we usually build the design system and component library, while developing the application stays with the client’s in-house team.
Tell us what you want to improve
If you are designing a new product or want to improve an existing digital experience, tell us about the problem. The first contact is with one of the studio partners: together we will work out where to start.