Moze is a UX & UI Design agency

Our number one specialty is UX and UI design, that is, how users experience and interact with a product. We know how fundamental it is to create an experience that is both engaging and simple. In over 12 years of experience, we have learned that offering a curated experience means making users happy and making a business more profitable.

Thanks to the design and technology knowledge of our interdisciplinary team, we create websites and apps designed ad hoc for the business domain and usage context, in line with user needs and expectations. We employ the most effective design processes to ensure that the final result is always up to par, performant and high quality.

What does a UX agency do?

A User Experience (UX) agency guides its clients through the entire design process:

• Strategy: the agency starts from business objectives and the definition of the ideal product. It analyzes problems to be solved, the target market and existing solutions to develop a winning strategy.
• Design: it designs the user interface for web and mobile applications, conducting user interviews on existing products or prototypes. This ensures a design that responds to real user needs.
• Evaluation: it constantly tests and evaluates prototypes and beta versions with end users. This process ensures that the user experience is optimal, making iterative improvements based on collected feedback.
• Handoff: it transfers the necessary knowledge to the development team so they can implement what has been designed. It monitors the quality of implementation until product launch, ensuring it faithfully reflects the design vision.

Moze is a UX agency with 12+ years of experience

Moze is a studio specialized in UX and UI design. For over 12 years we have been collaborating with technology and traditional companies that want to improve the quality of their websites and applications. Over the years, we have gained experience both in the B2C sector, working with clients like Lastminute.com, Caprionline and Dog Heroes, and in the B2B sector with companies like Translated, Voxloud and Nanosystems.

Our process in 4 steps

1. Research

Our initial goal is to fully understand user needs. To do this, we use a combination of qualitative and quantitative research. Through interviews, surveys and tests, we collect detailed information about user expectations, desires and frustrations.

Once we have collected this data, we analyze it carefully to identify the main problems and improvement opportunities. This analysis allows us to create UX (User Experience) and UI (User Interface) solutions that effectively respond to user needs.

Regarding user experience, we focus on the ease of use of our product or service. We ensure that users can complete their tasks intuitively and without difficulty. To do this, we design clear and intuitive interfaces, using visual elements such as icons, colors and typography that facilitate understanding and navigation.

• What is User Research?
• Identify new Product Design opportunities thanks to your users
• Practical guide to Jobs-to-be-done

2. Strategy

Our company specializes in planning and organizing User Experience (UX) and User Interface (UI) design projects. Our main goal is to create digital products that are intuitive, easy to use and offer an excellent experience to users.

To achieve this goal, we work closely with our clients to fully understand their needs and objectives. We conduct research to identify user needs and industry trends. We use this information to define the features and characteristics that the product will need to have.

• What is User Story Mapping
• Co-design Workshop
• Why do projects never go as planned?

3. UX & UI Design

We translate concepts into visual and interactive design. We focus mainly on information architecture and creating graphic elements for the user interface.

Visual design deals with translating abstract concepts into visual representations, using colors, shapes, layout and typography to communicate effectively to users.

In addition, we focus on organizing and structuring information, ensuring that users can easily navigate within the interface and find what they need. This includes creating visual hierarchies, organizing content and designing intuitive navigation patterns.

• How to improve UX through Visual Design
• The digital product designer
• How to create an impactful digital product

4. Web and mobile development

In the development process of our applications, we commit to implementing graphic interfaces and application logic in accordance with the UX & UI strategy we have defined. This strategy is based on methods and principles that aim to improve user experience and application usability.

Regarding graphic interfaces, we ensure we create intuitive, aesthetically pleasing designs that are consistent with the company's branding. We use the Responsive Design approach to ensure that the application is accessible and usable on different platforms and devices.

Regarding application logic, we follow an agile and iterative development approach. This means we break down the work into shorter sprints or development cycles, so we can constantly evaluate and improve the application based on user feedback. In addition, we use methodologies such as Scrum or Kanban to track progress and manage priorities.

• Designer and developer: three principles to help them do great things together
• Traditional CMS vs headless
• What is Expo and why use it in iOS and Android app development