Aindo . Innovating ethically with AI

Aindo uses artificial intelligence to produce highly realistic, privacy-preserving synthetic datasets. We designed Aindo’s brand identity and developed its website, and we supported the team in the product design of the software platform it offers its clients.

Aindo was founded in 2018 by Daniele Panfilo, Sebastiano Saccani, and Borut Svara at the International School for Advanced Studies (SISSA) in Trieste.

Aindo’s mission is to make advanced AI easier to adopt and develop, by setting a new global standard for sharing data safely, built on the innovative technology of synthetic data. Synthetic data is entirely artificial: it is generated by machine learning models, yet it has the same statistical properties as real data. With Aindo’s technology, companies can run their analyses safely and responsibly, with a high level of protection for people’s privacy.

Strategy
Brand Design
UX/UI Design
Design System
Development

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A €6 million round and a new identity

In 2023 Aindo closed a €6 million investment round, led by United Ventures with participation from Vertis SGR, the company’s first investor. In the same period, it chose Moze to give its visual identity new life, aligning it with the values Aindo stands for and making it speak more effectively to a B2B audience.

«The Moze team knows how to get straight to the point, without wasting time. In three months they created a brand identity and a website we are proud of.»

Borut Svara Co-founder & CTO, Aindo

Making the future easy to grasp

We designed a website that lets companies understand at a glance the benefits of Aindo’s innovative technology, which is set to greatly expand what can be done with data.

We developed Aindo’s website with Astro, a modern open source JavaScript framework built for content-driven websites. Compared with other frameworks such as Next.js, Astro automatically strips out unnecessary JavaScript and generates static HTML. Pages load extremely fast, with clear benefits for conversion rates and SEO.

«The Aindo team asked us to build the website with Astro to get excellent performance. Developing with this framework is simple and enjoyable, and it lets a developer give their full attention to the quality of the user interface.»

Gabriele Ceccarelli Developer, Moze

The synthetic data revolution

The cutting-edge paradigm of synthetic data is already finding many applications in healthcare, in finance, banking, and insurance, and in many other industries. According to a study by Grand View Research, the global synthetic data market will be worth $1.79 billion by 2030.

«Moze has always been a design and development partner for visionaries who want to change people’s lives for the better through technology. The Aindo team are true innovators, artificial intelligence experts ready to lead the ethical revolution of synthetic data. We are proud to work alongside them.»

Matteo Montolli Partner & Design Director, Moze

Now, on to the product

In early 2024 Aindo launched its new brand identity and website, created with Moze. Meanwhile, we were already working alongside the team on another project: redesigning the user experience and building a design system for Aindo’s web platform, where companies can generate, explore, and analyze synthetic data.