Finapp is a deep tech company born out of research at the University of Padua. Its cosmic-ray technology measures the water in soil and snow across wide areas, without invasive work on the ground.
We redesigned the website to explain the technology and its applications more clearly. The project covered the content architecture, an evolution of the visual identity, and a new WordPress website the Finapp team can run on its own.
- UX/UI Design
- Development
Telling the story of an invisible technology
Finapp’s technology uses the neutrons produced by cosmic rays to measure water in soil and snow. It is a complex scientific principle, and it has to make sense to people with very different skills and needs.
We built a visual narrative of text, images, diagrams and animations that explains how the technology works and what it is worth in practice. The homepage takes visitors from the physics all the way to the data and insights Finapp provides.
01Cosmic rays
02Interaction with hydrogen
03Neutron detection
A more consistent, recognisable identity
Starting from the existing identity, we made targeted changes to typography, colours and logo, to make it more consistent and better suited to digital.
The new visual language combines plain typography, images of the product and of the places where it is used, diagrams and data visualisations. A system that gives room to Finapp’s scientific side and makes the technology quicker to grasp.
An architecture built around the applications
Agriculture, water network management, snow resources and environmental monitoring are some of the fields where Finapp’s technology is used.
We reorganised the website around three pillars: product, technology and applications. Each sector has its own space, shaped around the needs of the people who work in it, while the technical sections go deeper into how the probes work, the scientific publications and the documentation.
A flexible editorial system the team runs on its own
The new website is built on WordPress with a fully custom theme, keeping dependencies on third-party plugins to a minimum.
We designed a system of reusable components and page templates: the Finapp team updates content, manages every section of the website and builds new landing pages on its own, while keeping the visual consistency and control over the experience.
A structure designed to grow with the company and with its applications.
Angelo Amicarelli CSO & Co-founder, Finapp