FrameWork is a platform for the construction industry that brings documents, approvals and BIM models together in one shared system. The goal is to make information and processes clearer, easier to access and simpler to coordinate throughout a project.
We worked with the team to build a new visual identity and bring it to the web, from the Brand Sprint through to the design and development of the new website.
- Branding
- UX & UI Design
- Web Dev
Building intelligence for construction
Build with more control
We leverage technical and design expertise from the construction site and a proprietary system that connects documents, approvals, and the BIM model throughout the project duration.
An identity built around the product
FrameWork operates in a technical, complex and still highly fragmented industry. The Brand Sprint started from the product, to build an identity that conveys its precision, its solidity and its ability to connect different kinds of information.
The new mark grows out of the F in FrameWork, built from connected elements that suggest both a three-dimensional structure and formwork, the mold used to cast concrete on a building site.
A technical visual system, with character
We built a language out of typography, bright colors, grids and references to technical drawing. Stack Sans gives the headlines their personality, while JetBrains Mono brings in a more functional, systematic voice.
Photographs of buildings, materials and structures are treated with a dithering effect, turning images of the built world into recognizable graphic elements.
An identity that comes to life
Patterns, illustrations and animations give visual form to one of the principles behind FrameWork: connecting different elements within a single system.
Grids, lines and modular structures take their cue from BIM environments and technical drawings, and become a flexible part of the identity and of the brand’s digital communication.
From brand to website
The new website is the first full application of the identity. We worked on its structure and narrative to make a complex product easy to understand without playing down its value, alternating content, interface, images and animation.
We built it in Next.js with Sanity as the CMS: a fast, flexible setup that the team can keep running and evolving over time.
The result carries the same principles as the brand into digital: clarity, structure and precision.
Antonio Bergamasco CEO & Founder, FrameWork
