The Brand Sprint helps tech businesses present themselves with a clear, recognisable visual identity. It is designed for startups that have started to find their market, growing technology companies, and organisations that build, fund, or integrate technological innovation.
A brand does not need months of project work to do its job. In six weeks, we make the decisions that matter by comparing two concrete directions rather than debating in the abstract, and hand you an identity ready to use on your website, in presentations, in sales materials and, when needed, in your product. It is built to grow with the company.
It may be the right time if
- Your company has grown, but your brand still reflects an earlier stage
- You are entering a new market or want to speak to new audiences
- Your offering has evolved and is now hard to explain clearly
- Your identity has become generic or hard to recognise
- Your website, presentations, and sales materials no longer communicate consistently
- You want to give a new initiative a solid identity without months of project work
How it works
In six weeks, we build a brand identity that can represent your company
① Understand
We start with a workshop with leadership and the team to understand who you are, what you do and what role you want to play in your market, who you are talking to, and how you want to be perceived. We piece together the story, vision, and value proposition, analyse your offering, audiences, and competitive landscape, and bring the brand’s values, personality, and references into focus.
- Summary of organisation, offering, and vision
- Customers and competitive landscape
- Brand values and personality
- Visual references and benchmarks
② Explore
We turn what we have learned into two deliberately contrasting concepts. They are not final proposals, but two brand hypotheses built quickly to make the choice tangible. Each starts from an idea and a recognisable metaphor, and combines logo, typography, colour, tone of voice, and first applications.
- Two creative concepts
- Logo hypotheses
- First exploratory applications
③ Refine
Once the direction is chosen, we take it to maturity. We develop the logo to its final form and define the visual elements that make the brand recognisable and consistent: typography, palette, iconography, photography, illustration, and composition principles.
- Final logo
- Palette and typography
- Iconography
- Photography and illustration direction
- Core visual elements and rules
④ Consolidate
We turn the identity into a practical base to build on. We gather the essential rules, organise the assets, and develop a few applications that show how the brand works in the real world. Not a definitive manual, but a system that is simple to use and flexible enough to evolve with the organisation.
- Essential brand manual
- Assets and source files
- Composition rules
- Example applications
Gianni Cuozzo Founder & CEO, Exein
Beyond the Brand Sprint
Extend the Brand Sprint with whatever your project needs.
Naming Sprint
Verbal Identity
Brand Application Sprint
Clear costs,
no surprises
Brand Sprint
A new visual identity, with rules and assets to bring it to life consistently across every touchpoint.
- Workshop and brand definition
- Two creative concepts
- Logo
- Typography and palette
- Visual language and core assets
- Essential brand manual
- Assets and source files
Additional services
Naming Sprint
To find or rethink the brand name and assess its distinctiveness and preliminary availability.
Verbal Identity
To define tone of voice and key messages.
Brand Application Sprint
To apply the new system to priority touchpoints: decks, sales materials, social.
Branding for those who build, fund, and integrate technology
Since 2012, we have designed and built digital products alongside technical founders, CTOs, and engineering teams, in fields such as software, artificial intelligence, cybersecurity, SaaS, and B2B platforms. When we work on a brand, we start from this concrete understanding of technology and work out which aspects really matter to the people who have to choose you. That holds for companies building a product, and also for those that invest in technology, launch new initiatives, or integrate technology for other businesses.
Over the years, we have worked with startups at their first launch, such as Cyberwave and CommerceClarity, and with companies already on the market, such as Aindo and Commerce Layer with Shop by Link, on building and evolving their brand. We design the brand as a system that works wherever you use it: on your website, in presentations, in sales materials and, if you have one, in your product interface.
It is the same concrete approach we describe in From backlog to branding: same story, same sprint.
From the brand to the site and the product
The Brand Sprint ends with the brand manual and the assets, and it is a complete project on its own. Applying it to the website or the product is a later step that depends on what you need.
We can apply the system to the website, taking on UX/UI and front-end development. If you have a digital product, we can carry it into the interface with the Design Foundation Sprint: in six weeks, we translate the brand into a new UX/UI direction and a design system of components, patterns, and rules, alongside the engineering team.
Filippo Conforti CEO, Commerce Layer
Who we have helped
Frequently asked questions
Technology companies at a stage of growth or change that need to build a brand from scratch or go through a rebrand: from startups with early traction to companies already established in their market. We work on the identity of the company, or of a new initiative. When a brand already exists, we start from what you have built and assess what is worth keeping, evolving, or leaving behind.
When the brand has to win over people who do not know you yet: before a funding round, the launch of a new initiative, or a new website, when you start selling to enterprise customers, or when you enter a new market. Or when the identity built up over the years no longer represents the company.
The Brand Sprint takes six weeks. It is organised in four stages: understanding, exploring two concepts, refining the chosen direction, and building the final system.
A traditional branding project often takes several months, with many proposals and rounds of revision. In the Brand Sprint we work for six weeks on two concrete directions, with leadership and the team involved in the decisions, and deliver an essential system ready to use, built to evolve with the company rather than a definitive manual.
The Brand Sprint costs €15,000 for six weeks. The Naming Sprint, Verbal Identity, and Brand Application Sprint are added only when needed, with a quote on request.
Founders or leadership, and the key people who know the offering, technology, customers, and market. Most of the involvement is in the initial workshop and at the moments of choice and review.
Yes. We can design a new logo, or start from the existing one and evolve it within the new visual system.
An identity ready to use: logo, typography, palette, visual language, core assets, and an essential brand manual with composition rules and example applications. You also receive all the source files needed to keep working on the brand.
No, not in the base Brand Sprint. When the name also needs to be created or rethought, we can add a Naming Sprint before work on the identity begins.
No, not in the base engagement. The Brand Sprint starts from what the leadership and team know, from the offering, and from market analysis. When the project calls for deeper validation, we can add dedicated research.
No. In the Brand Sprint we define the photography and illustration direction and how the brand uses imagery, but we do not run photo shoots or write the copy for your site and materials. When they are needed, we plan them as an extension or together with the skills already in your team.
Yes, as a separate project. We can use the new brand system as the basis for designing and developing the website, keeping identity, content, and interface continuous.
Yes. We can translate the brand’s language into the interface through UX/UI, a design system, and components, working with the engineering team. When the product needs a broader redesign, the dedicated engagement is the Design Foundation Sprint.