In June we spent two days in Monferrato for Moze’s 2026 retreat.
We do it every year, because we know that at some point we need to step outside the everyday flow of work. This time it happened at a particular moment: AI is changing the way we work, the way our clients work, and also the value of the skills we bring into projects.
We did simple things. We cooked, ate together, spent time by the pool. Then we alternated those moments with more structured conversations: a talk on the use of AI in projects, a retrospective on the first six months of the year, and a broader discussion about what is changing in our market.
The feeling is that one phase is coming to an end. The phase in which AI was mostly something new to try. Now it is becoming a tool that enters processes, budgets, and expectations. It does not remove the need for expertise. It changes some balances, and overturns others. AI makes it possible to do more, but it also makes it easier to get lost among possibilities when there is no clear direction.
For us, this means working more and more often where the problem is less standard. Complex B2B products, enterprise platforms, technical systems that need to be rethought. They do not always become published case histories: many are long projects, still in progress, or covered by confidentiality agreements. But we write about them in the journal to crystallize what we learn. They are contexts where part of the work cannot be compressed: truly understanding the problem, creating order, facilitating decisions, and supporting the client through change.
At the same time, we are using AI every day. Without getting carried away by the hype, but also without prejudice. We are experimenting with it in agentic development, design processes, research, and production. It does not only change how much can be done faster. It also changes where more judgement is needed.
At a time when everything accelerates, stopping almost feels counterintuitive. But that is exactly where it becomes useful. To reconnect as people and as a team. To share what we are seeing. And to ask ourselves a simple but not obvious question: where does our work really bring value?
Hey, want to know more about our studio? Read about our recent rebrand, discover how we approach projects, or, if you want to see more photos, take a look at some of our past retreats: A couple of wonderful rainy days, Trip to the seaside, Pizzoccheri, Polenta & Pork Ribs, Moze goes to the countryside.